Harman/Becker Automotive Systems designs, engineers and manufactures high-quality, high-fidelity audio, infotainment, navigation and electronic systems for the automotive market. Drawing upon our world-class technologies, Harman/Becker Infotainment™ integrates complete entertainment, information and communication systems. As part of our global marketing initiative, we co-develop well thought out strategies in partnership with our customers resulting in a consolidated representation at auto and trade shows.

Our team designs and builds a variety of show displays to fit specific needs. This requires our complex and far-reaching involvement. Our marketing includes the design of VIP sound rooms, in-car demonstrations, distributing merchandising materials, providing home theater sound systems for customer salons, participating in dealer events, producing billboards at venues, as well as providing targeted musical entertainment for press events and charity previews. For maximum impact, we also insure that vehicles on the presentation floor are fully equipped with our revolutionary technologies.

These products include leading-edge surround sound systems, GPS navigation, HMI designs, media players (DVD Audio, DVD Video, CD, MP3), speech dialog systems, telephone and telematics solutions (Internet, WAP, Email, SMS), analog/digital tuner and receiver technologies, surround sound headphones and rear seat entertainment.

We work closely with exhibit companies, public relations departments, creative agencies, OEM marketing and merchandising departments and auto show managers, to make sure our audio brands and technologies receive maximum, high-end exposure at these shows.

We continue to pursue advanced marketing solutions with our customers that provide an innovative edge and cooperative spirit.